A Voluntary Benefits Insurance salesperson’s time is limited. More importantly, their time is valuable. By outsourcing cold calling and appointment setting, a sales representative is able to focus his or her time on closing the business instead of prospecting for the appointments. Outsourcing appointment setting to telemarketers who specialize in this industry is an effective use of limited available resources. Telemarketers are highly skilled and trained professionals whose main objective is arranging prospective appointments for their clients. They identify the companies that are truly interested in providing Voluntary Benefits Insurance for their employees. With appointment setting taken care of, Voluntary Benefits sales representatives are able to focus the bulk of their time on closing sales and driving revenue.
Outsourcing the appointment setting process offers a balance between profitability and productivity. How is this accomplished? Telemarketers take care of the prospecting and cold calling for you – speaking directly with decision makers. They focus on identifying qualified prospects, rather than a larger quantity of leads that are less qualified. The telemarketer’s main objective is to set an appointment with the prospect for a meeting with the Voluntary Benefits agent. This process empowers the Voluntary Benefits agent to focus on closing the qualified appointments and increasing sales.
Qualifications for appointment setting are determined by the sales agents responsible for closing the appointments. The telemarketer’s focus is on achieving appointments that meet the qualifications set by the Voluntary Benefits sales representative. By outsourcing appointment setting to a cold calling and lead generation company which specializes in this vertical, the Voluntary Benefits sales representatives are able to focus their limited time on closing the appointments. Effectively and efficiently utilizing time and resources is critical to effectively running a business. Voluntary Benefits agents who leave the difficult and time consuming task of lead generation and dialing the phone to telemarketing professionals can significantly increase their cash flow and protect their bottom line revenue.