Increasing your bottom line revenue is the goal for every company. This is the core purpose of every business – to be profitable. Inside sales and telemarketing is proven to be one of the most effective ways to grow your business. While these functions are not the core of every business, the results of those functions are core to the success of every business.
The most profitable companies today focus on their core business and outsource those functions that are not. Outsourcing some functions, such as payroll and IT support, has become the norm over the past few years. Businesses have realized that it is simply more effective to have companies, who specialize in these areas, handle those tasks.
The same is true for inside sales and telemarketing. There are seven compelling reasons to consider outsourcing this function.
First, outsourcing inside sales and telemarketing provides your company with access to the best talent. This is a very demanding job which very often results in a high rate of turnover. The process and methodology of inside sales and telemarketing is one which has to be developed on an on-going basis because it is a dynamic function. It is important to utilize individuals with a strong skill-set, inside sales people and telemarketers with a proven track record and who can articulate the benefits of your products and services.
Second, outsourcing inside sales and telemarketing ensures that a constant focus is maintained on your marketing efforts. A specific amount of time is dedicated to this function on a weekly, monthly, quarterly or on-going basis.
Third, outsourcing inside sales and telemarketing provides flexibility. It is as flexible as you need it to be. Changes can be easily directed and initiated. There is nothing to manage or supervise – it is all handled by an organization which specializes in this process.
Fourth, outsourcing inside sales and telemarketing provides scalability. It is as simple as increasing the water flow in a faucet – when you need more, you simply turn up the flow.
Fifth, outsourcing inside sales and telemarketing provides predictability. Companies today need to be capable of predicting future growth. This is critical in business expansion as well as infrastructure planning.
Sixth, outsourcing inside sales and telemarketing ensures ease of budgeting. It is extremely helpful to know the cost up front and know that that cost is not changing.
Seventh, outsourcing inside sales and telemarketing minimizes cost and mitigates risk. There are no advertising or recruiting fees involved. There are no management costs to absorb. There are no overhead costs to incur. There are no risks if an employee does not work out. When you outsource this function, accountability and performance begins immediately and continues throughout the term of the partnership.
Businesses today have to be nimble, flexible to the changes in the marketplace. In order to do so, they must partner with firms that fulfill functions which are not core to their business. The results from telemarketing and inside sales are critical to the growth of every company. In order to achieve the best results, it is important to explore options available. There are two choices. One is to build an inside sales team internally, manage the process, incur the overhead costs, etc. The other is to outsource inside sales and telemarketing to an organization which specializes in this task each minute of every day and has a proven methodology in place to ensure successful results.