The value of appointment setting is based on timing. Whether that timing is according to need or circumstance is irrelevant – the value of both is significant. Businesses need a service or product typically when they outgrow their current solution. And businesses need repair typically when circumstances have caused damage. Both situations require a timely response in order to serve those prospects and provide a solution to their needs.
This article focuses on the timing of circumstance in appointment setting… specifically, the circumstance of weather and damage caused by severe storms. When a storm hits, the need for repair is great and immediate. Roofers must quickly mobilize their efforts to ensure that repairs are made. Businesses need to stay open and these repairs must be made quickly.
Roofers who respond to severe storms must be aware of timing – weather reports may predict upcoming storms; however, they are not always accurate. Once a storm hits, information is released including the size of the storm as well as the devastation incurred. Roofers are looking for information such as specific geographic area and the extent of damage that the storm has caused. If a storm offers them enough opportunity, roofers quickly mobilize their efforts and go into that community.
The next step is critical – appointment setting with decision makers in businesses that need repair. There are two ways to achieve this. One is to have the roofers go door to door – this takes vast amounts of time and most businesses have gatekeepers who will not allow them to meet with the decision maker. The other is to have telemarketers do appointment setting for them. Appointment setting with decision makers so that the roofer’s time is better utilized, meeting with decision makers who have a need for their product or service.
For a Commercial Roofing Company, outsourcing lead generation and appointment setting in new Storm Damaged markets can strategically be a tremendous advantage over the competition. An effective lead generation partner will have the ability to not only alert their clients with current, real time storm information. They will also have the ability to move immediately into the most lucrative storms when they occur, arming their Commercial Roofing Partners with “First to Market” appointments in front of decisions makers that need surveys and estimates NOW!
You never get a second chance to make a first impression which is why it is so important to partner with a lead generation and appointment setting company that is based in the U.S and has an impeccable reputation. Effective articulation and presentation of your company’s branding and messaging is key to ensuring that your Roofing Representatives are receiving the necessary volume of “quality appointments” each week to keep them busy and making money. This also provides a platform to immediately differentiate your firm from the rest of the competition from the first phone call to close.
How does an industry as specific as Commercial Roofing quickly penetrate the market when a new storm hits? How do they ensure that their reps are closing deals instead of canvassing? The answer is the focus should always be on meeting decision makers who have a need for their service. Pounding the pavement is not always the most effective way to generate a pipeline of opportunities. Meeting with decision makers who have an immediate need for an estimate is the most efficient way to gain your share of a “Storm Market”. Partnering with a service that focuses on appointment setting allows Commercial Roofing Companies to focus on their core business.
For an alternative to pounding the pavement, please visit our website at http://www.yoursalesleads.com/storm-damage-appointments-businesses.
