Client: National Interactive Web Enhancement Tool Company
Overview
Your Sales Leads Extends Market Reach for Interactive Web Enhancement Tool Company.
Background
Client provides an interactive web enhancement tool to help convert internet browsers into buyers. The Client’s goal was to gain a greater market share in this vertical.
Solution
Your Sales Leads, Inc developed an outbound marketing campaign. The first step was to identify a specific targeted prospect and create a database of qualified prospects. The target database was composed of the top 500 on-line retailers. Then a presentation was developed (talking points) to engage the decision maker in conversation regarding these services. And, finally, qualifying questions were established to ensure the quality of these opportunities. Appointments were scheduled in the form of web demos.
Results
Over an eighteen month period, Your Sales Leads, Inc served as the inside sales team for this Client and scheduled over 200 appointments with decision makers. The sales cycle for this product is six to twelve months. At the end of the eighteen month period, $118,250 had been generated in revenue. Proposals remain active in the pipeline of opportunities.
The Client experienced a three to one return on investment for this campaign in the form of immediate revenue. Longer term revenue, based on opportunities remaining in the pipeline, is expected to increase the ROI for this Client.
We would welcome the opportunity to increase your
profitability by reaching more prospects.
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