Trade Show and Seminar Follow-up
Our professional telemarketing company can be a significant support tool for reaching your tradeshow and seminar goals. Our experienced telesales staff will make sure you achieve the best ROI out of the money you spend on tradeshows and seminars. Though your ROI (return on investment) is one of the ways to measure your success, you should always consider the other benefits as well. The benefits of a trade show or seminar should be monetary, but they can also include branding your product or service and building new relationships and partnerships with other businesses. We can help you to achieve these benefits through:
- Making personalized phone contact with prospects and clients before the show to invite them to stop by your exhibit booth.
- Calling after the event to thank your visitors for stopping by a show and to further qualify purchase intent. Our call center experts contact every one of your tradeshow leads. We follow a script tailored to cover your products or services to ensure that your brand and company are well represented. These phone calls enable us to conduct a formal qualification process to capture the most important leads.
- Qualifying all your leads - We will work together to develop and test a call strategy and script that will ensure the qualified leads have met your specific guidelines before we send them back to you.
- Scheduling meetings and conference calls - After the lead is qualified; we then work to set up a meeting or conference call between your prospect and a member of your sales organization. You can even arrange a call transfer to our in-house telesales department for prospects who are screened as high potential buyers.
- Providing comprehensive reporting - These reports will allow you to know where every tradeshow lead stands and which tradeshows are worth attending in the future.
Our expert telemarketing center offers a full range of services that include call strategy development, script writing, data verification and reporting.